Your orders already show where your buyers live and how they shop. The analysis help you read them, so your next stock points starts from real demand.
Most brands already have the answer in their orders. It's spread across thousands of rows, several channels and many months.

The same picture helps with more than one decision. Use the insights to identify and test an area before you commit to it.
Where to hold stock so orders reach buyers faster and fulfillment gets easier.
Where your first flagship or next store has enough buyers nearby to carry it.
Identify which areas to run your next offline activations.
Which distributors, resellers or consignment stores cover the areas where your buyers already are.
Which areas to target with online campaigns, so your ads reach people where your buyers already are.
The evidence behind each of those decisions, already sitting in your orders.
The areas your customers come from most, and how much of your base each one holds.
Some areas order often in small baskets, others less often but bigger.
Spot a new city climbing in your orders early, before it becomes obvious.