CUSTOMER LOCATION ANALYSIS

Grow where your customers already are.

Your orders already show where your buyers live and how they shop. The analysis help you read them, so your next stock points starts from real demand.

JORRTOL SERPONGBintaro buyersKemang buyersKebayoran Baru buyers2Gandaria City3Bintaro Xchange1Pondok Indah Mall3 buyer clusters → 3 mall optionsMall shortlistBuyers within 30 min · illustrative data1Pondok Indah Mall68%2Gandaria City54%3Bintaro Xchange31%

You know the city. The next decision is where in the city.

Most brands already have the answer in their orders. It's spread across thousands of rows, several channels and many months.

Sabine & Heem · Pondok Indah Mall

Know where to explore next, on a deeper level.

The same picture helps with more than one decision. Use the insights to identify and test an area before you commit to it.

Stock points for fulfillment

Where to hold stock so orders reach buyers faster and fulfillment gets easier.

An offline store

Where your first flagship or next store has enough buyers nearby to carry it.

Pop-ups and bazaar

Identify which areas to run your next offline activations.

Distributors and partners

Which distributors, resellers or consignment stores cover the areas where your buyers already are.

Geo-location campaigns

Which areas to target with online campaigns, so your ads reach people where your buyers already are.

What you can see with a closer look

The evidence behind each of those decisions, already sitting in your orders.

Where buyers are concentrated

The areas your customers come from most, and how much of your base each one holds.

How sales vary across locations

Some areas order often in small baskets, others less often but bigger.

When another areas starts showing up

Spot a new city climbing in your orders early, before it becomes obvious.

Want to know more?

Talk to us