PRODUCT ANALYSIS

Stock what sells. Push what needs it.

Know the character of every product you own: which ones pull people in, which ones sell on their own, and which only move when you pay for ads.

Your Catalog
Sales and ads data, read together
Polo shirt, white
Opens the door
Linen shirt, navy
Sell on its own
Oversized tee, black
Moves with ads
Pleated trousers
Sold as a pair

More products,
‍more places to look.

Under 20 SKUs, you can usually feel which products work. Past that, the signals scatter across marketplace dashboards, ads managers and order exports. Bring those reports together, so it's easier to understand every single product from one view.

Marketplace dashboards
Ads managers
Order exports
One view of every product
What you'll see

Understand the deeper characters of your product.

Which products open the door

Example
Polo shirt, blue
Opens the door
36% itself
64% other products
Pleated trousers, charcoal
Sells itself
90% itself
10%
So:
judge the polo by what it brings in. The trousers' ads sell the trousers, so keep pushing them.

Sold by ads, or on its own

Example
Share of sales from ads
Role
Polo shirt, brown
87% · Needs ads
Pleated trousers, charcoal
79% · Needs ads
Bomber jacket, black
46% · In between
Linen shirt, navy
18% · On its own
So:
ease off ads on the linen shirt, and keep pushing the pleated trousers.

Orders that never shipped

Example
Rp 31 jt
of orders this month were placed but never shipped (6.4%)
Oxford shirt, green
Rp 9,8 jt
Pleated trousers, charcoal
Rp 4,1 jt
Linen shirt, navy
Rp 2,7 jt
So:
the oxford keeps running out. Restock it before the next push.

What gets bought together

Example
1.9×
bigger order value
Orders with more than one product are worth almost twice as much, yet only a few buyers add a second item.
Share of orders bought with another product
Chino shorts, khaki
51%
Polo shirt, blue
44%
Pleated trousers, charcoal
36%
Multi-product orders
14%
Avg. multi-product order
Rp 385 rb
Avg. single-product order
Rp 198 rb
So:
bundle the chino shorts with the polo, and give more buyers a reason to add a second item.

Decisions you can make with it.

Plan your stock smarter

Once you know each product's character, you know which ones must never run out, and plan production before they do.

Spend ads where they earn

Find the products that sell on their own, and let your campaign budget work harder on the ones that need it.

Find your market fit faster

See which products customers choose without a push, and build your next collection around them.

Start with a conversation.

Talk to us